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"The huge success of the summer movie sequel "Pirates of the Caribbean: Dead Man's Chest" underscores the subject's broad romantic appeal. But the subculture emerged long before the original movie in July 2003, with some experts dating the trend back to the mid- to late-1990s."
Um...I was in to it way before then. Like back during Voyage of the Mimi.
From sea to sea, pirate scene hooks recruits | In Depth | Reuters.com